Original research
Pilates search trends 2026
By the TrueMe team · Published
We analysed five years of worldwide Google search interest in Pilates and related workouts. Pilates searches nearly tripled between 2021 and 2025 and kept growing in 2026. Mat and reformer Pilates grew fastest, chair yoga doubled, and wall Pilates, the viral trend of 2023, has faded.
Key findings
+187%
Worldwide search interest in Pilates, 2025 compared with 2021. It was 15% higher again in January to September 2026 than in the same months of 2025.
42%
Pilates search interest as a share of yoga’s in 2025, up from 16% in 2021. Yoga’s own search interest changed little over the same years.
+179%
Growth in searches for mat Pilates (first half of 2025 against the first half of 2023), the fastest of the terms we tracked. Reformer Pilates grew 162%.
−87%
Wall Pilates search interest in December 2025 compared with its peak month, January 2024.
2×
Chair yoga searches roughly doubled between the first halves of 2023 and 2025 (+105%).
Pilates is catching up with yoga
Yoga is still the bigger search, but the gap has narrowed every year: in 2025 people searched for Pilates at 42% of the rate they searched for yoga, against 16% in 2021.
Show the numbers
| Year | Pilates as % of yoga |
|---|---|
| 2021 | 16% |
| 2022 | 20% |
| 2023 | 27% |
| 2024 | 35% |
| 2025 | 42% |
What grew and what fell
Change in search interest between the first half of 2023 and the first half of 2025. Mat and reformer Pilates, Pilates at home and chair yoga all more than doubled. Wall Pilates and “home workout” were the only terms that fell.
Show the numbers
| Search term | Change |
|---|---|
| Mat Pilates | +179% |
| Reformer Pilates | +162% |
| Pilates at home | +129% |
| Chair yoga | +105% |
| Chair Pilates | +75% |
| Pilates | +69% |
| Pilates app | +19% |
| Home workout | −8% |
| Wall Pilates | −38% |
Wall Pilates boomed and faded; mat Pilates kept climbing
Wall Pilates barely registered before late 2022, spiked in January 2023, peaked in January 2024 and has fallen most months since: the first half of 2025 was 47% below the first half of 2024. Mat Pilates grew steadily, caught up in the first half of 2025 and pulled ahead after it.
Show the numbers
| Month | Wall / mat Pilates |
|---|---|
| 2021-01 | 0 / 3.8 |
| 2021-02 | 0 / 3.5 |
| 2021-03 | 0 / 3.2 |
| 2021-04 | 0 / 3 |
| 2021-05 | 0 / 3 |
| 2021-06 | 0 / 3 |
| 2021-07 | 0 / 3 |
| 2021-08 | 0 / 3 |
| 2021-09 | 0 / 3 |
| 2021-10 | 0 / 3 |
| 2021-11 | 0 / 3 |
| 2021-12 | 0 / 2.8 |
| 2022-01 | 0 / 3.3 |
| 2022-02 | 0 / 3.5 |
| 2022-03 | 0 / 3 |
| 2022-04 | 0 / 2.8 |
| 2022-05 | 0 / 3 |
| 2022-06 | 0 / 3 |
| 2022-07 | 0 / 3 |
| 2022-08 | 1 / 3 |
| 2022-09 | 1 / 3.3 |
| 2022-10 | 1.3 / 3.3 |
| 2022-11 | 2.2 / 3 |
| 2022-12 | 3 / 2.8 |
| 2023-01 | 22.5 / 4 |
| 2023-02 | 15.8 / 4 |
| 2023-03 | 12.8 / 4 |
| 2023-04 | 18.5 / 3.5 |
| 2023-05 | 14.6 / 3.8 |
| 2023-06 | 15.8 / 4 |
| 2023-07 | 22 / 4 |
| 2023-08 | 25.6 / 4 |
| 2023-09 | 18 / 4.5 |
| 2023-10 | 14 / 4 |
| 2023-11 | 11.2 / 4 |
| 2023-12 | 15.3 / 3.8 |
| 2024-01 | 33.6 / 5.6 |
| 2024-02 | 18.5 / 5.8 |
| 2024-03 | 18.5 / 5.3 |
| 2024-04 | 20 / 5 |
| 2024-05 | 15.2 / 5.2 |
| 2024-06 | 12.8 / 5.8 |
| 2024-07 | 12.8 / 6.2 |
| 2024-08 | 11.3 / 6.5 |
| 2024-09 | 11.8 / 7 |
| 2024-10 | 10 / 6.8 |
| 2024-11 | 8.8 / 6.8 |
| 2024-12 | 7 / 7 |
| 2025-01 | 15.8 / 10.4 |
| 2025-02 | 9.3 / 10.5 |
| 2025-03 | 11.3 / 11 |
| 2025-04 | 9.6 / 11.2 |
| 2025-05 | 9 / 10.5 |
| 2025-06 | 8.3 / 11.3 |
| 2025-07 | 6.4 / 11.8 |
| 2025-08 | 6.8 / 14 |
| 2025-09 | 5.3 / 13.5 |
| 2025-10 | 4.4 / 13.2 |
| 2025-11 | 3.8 / 13.5 |
| 2025-12 | 4.4 / 13.6 |
How big each search is
Average search interest in the first half of 2025, with “home workout” set to 100. Pilates on its own is in a different league, at roughly 20 times “home workout”.
| Search term | Index (home workout = 100) |
|---|---|
| Pilates | about 2,000 |
| Reformer Pilates | 189 |
| Home workout | 100 |
| Chair yoga | 41 |
| Mat Pilates | 30 |
| Wall Pilates | 29 |
| Pilates at home | 14 |
| Pilates app | 10 |
| Chair Pilates | 7 |
The Pilates figure is approximate: in the comparison of Pilates with home workout, home workout scored only 4 to 5 on Google’s 0–100 scale, so rounding moves the ratio by about a tenth.
What it means if you are starting Pilates
More people are looking for Pilates they can do at home on a mat. Our beginner mat guide has eight foundational moves.
Mat Pilates for beginnersChair-based exercise is growing fast, especially for older adults. We reviewed the best free chair yoga and chair Pilates videos.
Free chair yoga videosWall Pilates is past its viral peak, but the wall is still a useful support for beginners. We wrote an honest look at what it can and cannot do.
Does wall Pilates work?
Method and limitations
- Source: Google Trends, worldwide, web search, all categories. Data pulled on 24 October 2026.
- Google Trends reports relative search interest on a 0–100 scale within each comparison, not search counts. We pulled weekly data for 1 January 2021 to 31 December 2025 and averaged it by month.
- A comparison holds up to five terms, so we ran five: (A) home workout, mat Pilates, wall Pilates, reformer Pilates and Pilates at home; (B) mat Pilates, chair Pilates, chair yoga, Pilates app and wall Pilates; (C) home workout and Pilates; (D) Pilates and yoga; (E) Pilates alone, January 2025 to October 2026. Shared terms link the comparisons: wall Pilates measured 29.0 through comparison A and 28.5 through comparison B, so the chaining holds.
- From July 2025, several multi-word searches (including “home workout” and “Pilates app”) jumped at the same time, a pattern that can come from automated queries rather than people. So changes and sizes for 2025 use January to June only. Single-word “Pilates” did not show the jump and is compared by full year; 2026 figures use “Pilates” alone.
- Search interest is not the same as participation: it shows what people look up, not how many people exercise. Google samples its data, so a fresh pull can differ slightly.
Use this data
You are welcome to use these numbers and charts in your own work. Please credit the source with a link to this page.
Download the data (CSV)Monthly averages for every term in every comparison: comparison, month, term, index.
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Pilates searches as a share of yoga searches
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Change in search interest, H1 2023 to H1 2025
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Wall Pilates vs mat Pilates, monthly search interest
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